Effective work in the Social Sector has always been about relationships and not merely about dollars and cents. The Social Sector is fueled by relationships. Effective social change must at its core be a relationship-building process that creates its own social networks and encourages others to use their social networks for the greater good.
On one side nonprofit organizations (NPOs) need to engage people to become advocates, spokespersons, mission carriers, stakeholders, volunteers, donors and friends who include the NPO in their life mission. On the other side NPOs need to engage with people who are the participants in, or recipients of, the activity that is the organization’s mission
Social Sector Ventures funds solutions that accelerate the ability of organizations in the Social Sector to change the world. In the best of all worlds this is a viral relationship building process that includes engagement, conversion and relationship development. With the proper strategy and tools for donor relationship management NPOs can turn casual contacts into fervent mission carriers who in turn engage their social networks for their cause.